GIFs and Stickers for marketing purposes

What is a GIF? A GIF (Graphics Interchange Format) is a compressed and often animated image that moves as an animation in an endless loop. GIF is a file format that has been around for a long time, but thanks to the social media platform giphy.com, the file format has made its way onto almost all social media platforms. Examples of this are the “stickers” on Instagram and GIF memes on WhatsApp. GIFs have become more and more popular over the last years and are a great way for brands to connect with their customers and consumers. There are many advantages of GIFs in the digital marketing area.

GIFs are more attention-grabbing due to their animated format, and they are part of the language of the young target group. Because of their long lifetime, they can be used continuously and have significant potential for higher impressions as well as going viral. Besides that, it’s the perfect way how your brand can be well-integrated in any peer group conversation due to user generated content when people are using your GIF package. But for all this, it’s important to have a well-planned execution of your future GIF package which starts with a clear strategy.

It’s important to create a proper GIF strategy, because it allows you to create the best fitting GIFs for your brand and a smooth workflow. A strategy should contain different GIF buckets, that cater to different needs of the brand.

When it comes to the creation and execution of the GIFs it’s important to keep the CI of your brand in mind. GIFs should also not be too detailed or complicated since they will be mostly used on small screens, i.e. phones and tablets. The GIFs also automatically lose quality when uploading them to Giphy.com, so using the right format and ratio is very important but no worries we can help you with that.

Giphy.com is the platform where we upload all GIFs to show up in the GIF or Sticker section on Instagram. When uploading to Giphy.com, you need to create a tagging list which will allow users to find your GIFs. This is a crucial step, and we have proper strategies in place to make sure to maximize the outcome and usage of your GIFs.

Once your GIFs are uploaded to Giphy.com, it is vital to communicate this internally and externally so that users are aware that your GIFs are ready to use now.

GIFs are a great way to incorporate your brand’s CI onto your Social Media Channels. They also spice up Instagram Stories and help draw focus onto certain elements of your story. With a small budget to create GIFs, they stay active for years and allow you to reach millions of users.

Since starting our GIF journey, we have created a large number of GIFs for various clients such as the MuseumsQuartier in Vienna, Red Bull, Wings for Life World Run, Red Bull Ring, KTM, Milupa and more. Impressions of our created GIFs reach from a couple hundred thousand to over a few million views, which is truly amazing and shows how important a well-planned execution is.

Then drop us a message and let us create some amazing GIFs for you!

Fun Fact: Our best performing GIF has almost 50 million views and was created for the Red Bull Gstanzl Battle.