RED BULL PLANET ONELINE
Digital Event Marketing & Website Event Landing Page
In 2021, the annual Austrian gaming event Red Bull pLANet one went digital for the first time with a 12-hour livestream on Twitch and Red Bull TV to accompany the unique RoundUp tournament between 250 gamers from across the country.
The 12-hour livestream event hosted by Austrian influencers Veni, Eni & Becci was located in a loft apartment turned streaming studio in Salzburg’s Panzerhalle. It featured various segments ranging from more traditional commentary gaming formats with Overcooked 2 & Among Us to a CS:GO show match between Wooky eSports & TTW.
Leading up to the live show, we assisted Red Bull with the planning and execution of a social media strategy to sell the event’s limited ticket supply to a local gaming audience and to promote the livestream itself. Besides social media management and advertising on Instagram, Facebook, Twitter & Discord, we also created an event landing page in the redbull.com ecosystem as a hub for the event.
During the 12-hour live show, we created content and postings for Instagram, Twitter, Facebook, Discord and the redbull.com live ticker to keep the audience up to date with all the relevant information from the live show and tournament. Additionally, we also took care of community management on those platforms and collected user-generated content to be featured in the show.
In case you missed the livestream, make sure to check out the Red Bull pLANet oneline Recap featuring the show’s highlights!
