Red Bull For The Win 2024
Social Event Marketing
A Fortnite tournament on a Formula 1 race track? Located in the heart of Styria, Red Bull Ring will surely go down in history as one of the most excotic venues to ever host an eSport event this size. Red Bull Austria gathered some of the most skilled pro players from the DACH region to compete against a roster of 20 talents, who got selected through a series of qualifiers.
The players did not only compete in the tournament, but also got the chance to try out some of the unique driving experiences Red Bull Ring has to offer. From racing Porsche GT2 RS around the track to taking a tour on a golf cart, the content creators and pro players did not miss a chance to share this event with their massive audiences on Instagram, TikTok and twitch.
We had the opportunity to team up with Red Bull Austria to support their social media channels with content creation and post production for this event as well as setting up the custom event landing page on RedBull.com.
Leading up to the tournament, we brainstormed ideas with the goal of reaching motorsports and gaming audiences alike through this unique blend of F1 location and gaming event. On site, we handled filming, post-production and posting for Instagram, TikTok and X as well as supporting twitch chat moderation during the livestream on the final day.
Missed the show? Be sure to check out the best moments here.
Take a look at some highlights of our work created during Red Bull For The Win 2024: