Red Bull Erzbergrodeo 2024
Social Event Marketing
Imagine this: you're at the base of a monstrous iron mountain, surrounded by the raw energy of thousands of hard enduro fans. The air buzzes with excitement, the ground rumbles with the roar of engines, and adrenaline-pumping action is everywhere. Welcome to the Red Bull Erzbergrodeo 2024, the wildest, most exhilarating off-road motorcycle race on the planet!
The Red Bull Erzbergrodeo is a brutal test of endurance, skill, and sheer willpower. Over four intense days, riders face a series of challenges leading up to the main event. After qualifying, 500 riders tackle 35 km of unforgiving terrain, trying to finish within 4 hours. Steep climbs, rocky paths, and treacherous descents push even the best riders to their limits. This year, heavy rain turned the course into a slippery, muddy battlefield.
The numbers speak for themselves: since 1995, only 592 riders have managed to finish the main race, less than 2% of all who dared to try.
Our team had the pleasure of joining forces with Red Bull Austria to support their social media game for this event. We brainstormed and executed on-site social media content, handled filming and editing, and crafted engaging text and captions. From capturing the wildest moments to creating amazing posts, we made sure every twist, turn, and triumph was shared with the world.
Missed the race? Check out the highlights here.
We surely can't wait for next year! 🤘
Take a look at some highlights of our work at the Red Bull Erzbergrodeo 2024 below and enjoy this hell of a ride!