GORE Vascular Mastery eCampus

What do you get when you pair state-of-the art expertise in materials science with the desire to improve the lives of millions around the world? You don’t know? Well that’s ok because we also didn’t know until GORE Medical reached out to us for a content production to support their educational platform.

GORE Medical is a subsidiary of the GORE corporation, that develops, produces, and markets medical devices, especially for the cardiovascular sector.

One of their offerings is the Gore Vascular Mastery eCampus (that’s a mouthful) – a learning platform for vascular surgeons in training. It is an online portal, where participants can watch on-demand seminars, take quizzes, and learn more about GORE’s products and their use cases.

For the upcoming session of October ‘22 –June ‘23, they wanted to revamp the design of the platform and create a promotional video, to recruit new participants online. That‘s where LUX FUX comes in. We were tasked to plan and implement a content production in Rome, where the star of our shoot - a GORE-sponsored resident vascular surgeon - lives and works.

After outlining a storyboard and writing a script for the video, we packed our equipment in suitcases and headed for Rome, where we spent two days scouting the location, filming in the sweltering heat of August and enjoying some gelato on the side.

The outcome of our efforts consists of a 1:30 long master promo video, two short bumper ads and a series of photos taken on location.