GORE-TEX® Brand – Voices That Carry
Concept & Creative Consultancy, Video Post-Production & Social Media Content
Some of the best campaigns start with a concept, a six-hour time difference, and a problem to solve.
The concept for the Voices That Carry campaign came straight out of our Vienna office. From there, we guided the GORE-TEX® Brand team every step of the way – which questions would elicit genuine answers, how to frame the conversations on camera, and how to nail on-camera presence. With the Atlantic separating us, the file sharing had to be surgical and feedback loops seamless.
When GORE-TEX® Brand's digital marketing duo landed at their US offices on International Women's Day to film interviews with female employees for the Voices That Carry series, the story they wanted to tell was already there – in the room, in the people. Content wasn't the issue. Time was.
So they called. We picked up.
Less a production brief and more a transatlantic creative conversation.
The footage that came back wasn't studio-polished. It was better. It had the kind of quality a production can't buy, no matter how much you chuck at it: people speaking honestly, without a script. That kind of content stays with people after they put down their phone.
From there, we took the footage all the way to the feed – editing five short-form clips, writing the copy, publishing the series. The women of GORE-TEX® Brand spoke off the cuff. We made sure people heard them.
Voices That Carry never meant to be a polished corporate production. It needed to sound and feel like the women in it: real, unscripted, and worth listening to.
If you've got a story worth telling, we'll make sure people hear it – from concept to feed, time zones and tight turnarounds included.