Azubi Hotel by Living Hotels
Social Content Production, Performance Marketing & Social Media Management
What happens when apprentices take full control of a hotel? The Azubi Hotel, an initiative by Living Hotels, turned this bold idea into reality, giving young talents the opportunity to lead, manage, and grow in a real hospitality setting. LUX FUX played a key role in documenting and amplifying this exciting journey.
Through Social Content Production, Post Production, Social Media Management, and Performance Marketing, we ensured the project gained the visibility it deserved and engaged a broad audience.
For six weeks, 13 apprentices were at the helm of a hotel in Berlin Mitte, managing everything from guest relations and housekeeping to operational decision-making under the guidance of Living Hotels. It was an intense learning experience where they developed critical skills and gained insights that traditional education rarely offers.
This hands-on approach not only built confidence and leadership qualities but also showcased a modern, effective way to train future industry professionals. LUX FUX turned the Azubi Hotel into an inspiring case study for vocational education through a seamless mix of creative storytelling, digital strategy, and precise execution.